Client Profile: The UK Department for Business & Trade (DBT), with a mission to strengthen economic ties between the UK and global markets, engaged wippd to design and execute a comprehensive three-day trade mission to Malaysia, focusing on the theme of "Sustainable Cities."
Challenge: DBT entrusted wippd with the task of orchestrating a trade mission that would offer a diverse delegation of UK participants valuable insights into Malaysia's evolving market dynamics and potential business opportunities. The challenge was to ensure that participants from different sectors, including technology mobility companies, academia, and research, could find relevance and value in the mission.
Solution: wippd designed a meticulously curated itinerary that engaged the delegation through a mix of presentations, panel discussions, networking opportunities, and site visits, all centred around the theme of sustainable urban development.
Outcome: The trade mission generated impactful outcomes:
Impact: The trade mission orchestrated by wippd facilitated knowledge sharing, networking, and collaboration among diverse stakeholders from both countries. It catalysed the discovery of opportunities, spurring the potential for sustainable growth in Malaysia's urban development sector.
Conclusion: The UK-Malaysia trade mission, organised by wippd for the DBT, exemplified the power of targeted collaboration and strategic planning. By immersing UK delegates in Malaysia's sustainable urban landscape, the trade mission fostered deeper understanding and potential partnerships that can contribute to the sustainable growth of both nations.