Transforming a Cybersecurity Consulting Firm for Rapid Expansion in Malaysia

Client Overview:

A cybersecurity consulting firm, specialising in providing cutting-edge cybersecurity solutions, sought assistance in expanding their operations to Malaysia. Their vision was to establish a sustainable presence in the market, enhance their offerings, and tap into Malaysia's burgeoning technology talent pool.


Navigating the Malaysian market's intricacies and establishing a strong local presence presented significant challenges. The client required tailored strategies to ensure a successful market entry and sustainable growth.

Our Approach and Strategic Solutions:

  1. Exploratory Market Visit:

Led the client on a strategic market visit to Malaysia, organising meetings with influential stakeholders to explore potential opportunities and understand local market dynamics.

  1. Strategic Business Transformation:

Collaborated closely with the client's leadership team to strategise the transformation of their business model from a consultancy to a scalable and saleable entity. Provided comprehensive guidance on optimising their offerings, pricing structure, and market positioning.

  1. Cybersecurity Centre of Excellence:

Assisted in the ideation and creation of a dedicated Cybersecurity & Infosecurity Centre of Excellence in Malaysia. Developed a tailored roadmap, outlining the necessary steps to establish a hub of expertise, research, and innovation in the region.

  1. Market Entry Support:

Facilitated the smooth incorporation of the Malaysian entity, ensuring compliance with local regulations and legal requirements. This laid the foundation for their operations in the region.

  1. Strategic Partnerships:

Successfully negotiated a Memorandum of Understanding (MoU) with Malaysia's top-ranked university for technology degrees. This strategic collaboration aimed to provide the client with access to top-tier graduate talent in the cybersecurity domain.

  1. Financial Planning and Forecasting:

Provided in-depth advisory on operational expenditure, human capital planning, and revenue & profit forecasting for the next five years. This comprehensive financial planning ensured the client's sustained growth and success.

  1. Government Engagement:

Orchestrated advanced dialogues with CyberSecurity Malaysia, the government's cybersecurity department. These strategic discussions paved the way for potential collaborations on significant government cybersecurity initiatives.

  1. Industry Connections:

Leveraged a well-established network to introduce the client to key stakeholders and decision-makers across various sectors, including banks, conglomerates, real estate developers, energy companies, and oil & gas firms. These introductions created valuable opportunities for partnerships and business expansion.

  1. Attainment of Malaysia Digital Status:

Provided comprehensive guidance throughout the application process for obtaining Malaysia Digital Status from MDEC. This achievement secured the client financial and non-financial incentives from the government, enhancing their competitive edge.


Our strategic guidance facilitated the cybersecurity firm's transformation from consultancy to a scalable and saleable business model. The establishment of the Cybersecurity & Infosecurity Centre of Excellence, strategic alliances, and robust industry connections empowered the client's success in Malaysia's thriving market. Their expanded footprint and enriched services positioned them as a prospective leader in the regional cybersecurity domain, leveraging government backing, strategic alliances, and premier talent access.

Key Takeaways:

This case study illustrates wippd’s commitment to driving strategic transformations, establishing robust partnerships, and facilitating entry into the Malaysia market. By providing comprehensive support across various facets of business expansion, we empower our clients to achieve sustainable growth and capitalise on untapped opportunities.